Marlow Window Shopper App

A mobile app for iOS and Android, for Marlow Town Council, to support the annual Christmas Market and Events

THE BRIEF

Marlow is a particularly active town during the Christmas period and the council arrange and run a number of events. The local shops tie into these events and often offer seasonal deals. A challenge for visitors though is finding the shops, as Marlow is full of side streets.

We approached the council with the idea of creating an app which would allow local shops and venues to feature their details and a list of any events. The app would then allow users to locate venues on the map, visit the shops, take photos of items they like and compile / share wish-lists on social media.

THE SOLUTION

We created simple user journey workflows to demonstrate how the app would allow users to find venues, browse events and then create and share wish-lists. We wireframed these and tested them as an ‘offline’ journey to test they worked. We then designed an app skin with a festive look and feel, customised to the Marlow town and including a tonal representation of the iconic Marlow bridge and church spire by the river. We built a backend admin system that would allow administration of the apps data, so that we could easily refresh the build or update details. We also created a raft of supporting marketing materials for the local shops.

Services Delivered

  • User Experience (UX) Design
  • App Development (iOS & Android)
  • API Development
  • Admin Backend Development
  • Multi-Platform Testing
  • Supporting Marketing Materials Design