Design in build and iterative changes
We employed our usual approach of design in build, so that we could quickly create a working prototype for Olivia to review. Once we’d done this she was able to quickly identify things that didn’t work and changes she wanted and we were able to make those in a series of quick iterations, sometimes in real time, so that the site literally evolved before her eyes. She was able to have new artwork created at the same time and we dropped it into place as the site was coming together, so that the whole build process was not only iterative but completely collaborative between us and the client. Most importantly, she felt like she was not only contributing but was actively in control of how her brand was being developed and so she could be comfortable that it was exactly what she wanted for her business.
A bespoke shopping cart experience
One of the challenges of this project was the cart experience, which required the functionality to know what a box could have in it and then list only those products and variations. We didn’t want an off the shelf solution which limited the styles either. So we leant on our trusted Elementor Platform and used the ‘out of the box’ integrations it has with WooCommerce, one of the industry’s leading e-Commerce plugins for WordPress. We then used an additional plugin to WooCommerce to allow the creation of bundles and implemented custom code to make the final experience match the requirements. Then using Elementor’s page styling capabilities we were able to apply a colourful style approach for the page, which will be easily applicable to further box carts when these are added in the future.
Finally we integrated the payment platform (in this case Stripe) and guided her through the process of the required legal terms and conditions for the online shop, before putting the site live on time for her meetings and marketing to promote the business.
