This project involved brand development, graphic design and development of a brochure website. Paul Byles is a Partner of St. James’s Place Wealth Management but required a bespoke design, rather than using the centralised branding of St. James’s Place. He needed an online brand created that reflected both the wealth management sector and also his existing print brand. The design needed to be sympathetic to the central brand, but feel bespoke to his business as well.
Working with the existing print brand and our extensive experience of St. James’s Place and the wealth sector, we created an online brand that complemented the business. This brand was then applied to a web design in order to create a look and feel for the new website, along with style rules for implementation of this across all pages. We also sourced imagery to suit the new website and enhance the content.
We developed and tested the website and then implemented our content management system, so that content could be updated as and when required, without any technical knowledge.
The new online brand and styling was approved by St. James’s Place Marketing department and successfully launched, promoting Paul Byles Wealth Management and showcasing his services in a vibrant and attractive way.