Our creative arm Brash approached Marlow Town Council with an idea to develop an app to support the Christmas shopping season. Marlow is a very active town with many events happening around the Christmas period and with no focal point for information. Brash devised an app to extend the shopping experience beyond the shop whilst allowing people to use it as a way to find shops and discover events in Marlow in the Christmas period.
The app incorporates shop mapping and index so that people can identify the shops they want to visit and plan their shopping before they arrive. They can use the app to find shops and event locations and also to view the events that are on during the festive season. The main part of the app experience allows shoppers to photograph shopping items, add notes and store or share these with friends, allowing them to shop at a number of different locations and compare items before buying. They can also create shopping lists, curating different Christmas shopping lists for friends and family.
The client were also able to edit the content through a backend management system so that realtime additions could be made as well.