Leone Resources is an Agri-business based in Sierra Leone. They work with the local community to develop sustainable crops, utilising a local workforce to support the development of the economy. They wanted a brand created that was clean, simple and reflected Sierra Leone. They also wanted a website that could feature details about their work, the products they provide and provide news and blog information.
A key driver for them was making sure that the site could be easily updated and published, with the flexibility to have a wide range of pages on a number of different subjects.
The brand was created using the mountain logo theme and the lion's head, to signify the Sierra Leone and Africa wildlife and terrain, and incorporated the green and blue of the Sierra Leone flag for the primary colours. We developed a simple colour palette that mixed these primary colours with whites and greys to create a clean feel to the web pages.
Using our in house CMS, we developed a number of page types that could be used to curate blogs, news and content pages on a wide range of subjects.