Cotswolds Finest (now The Craft Drink Company) was a new brand created to source local artisan drinks products and sell them directly to commercial buyers. They wanted Siteset to create a website that would serve as a brochure of the products that buyers could access through them and that would heavily feature the products themselves in a visual manner.
The main driver for this site was to be able to feature the suppliers and their products, with a subtle and non-invasive online brand for Cotswold Finest. The key was to use the products as the selling point and to get potential buyers very quickly excited about what products could be offered.
What we did
With the key driver being to feature the products as much as possible within the site, we decided that the use of high quality full bleed photography was an absolute must for this site. We put together graphic designs for product pages and the homepage which demonstrated mouth watering images of local ales which immediately caught the attention of the viewer and inspired them to want to try the drink. We then developed a non-intrusive way of overlaying the content over these images, allowing the image to still serve as the key feature of the page. We did this by using offset and semi-transparent overlays, so the products could show through, making sure that a large proportion of the image was always visible.
To compliment the imagery, we developed a subtle and simple header and footer, using a darker colour palette so as not to draw attention away from the images. As another driver was to feature the range of brands that the company can provide to buyers, the exception to this design rule was introduced on the brands page, where a block approach enabled us to highlight and feature brand logos.