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To app or not to app?

It seems that everyone wants an app and with over 750,000 of them in the App store alone the market is clearly thriving.

But there are some key questions you should ask yourself before jumping in and building one;

  • Does the process you are building live by itself?
  • Do your users need to be able to do it offline or do they need internet access?
  • Does it require features from the mobile device in order to work?
  • Does the app provide a solution for a genuine need?

There are other questions as well, but if the answer to some or all of the above is ‘no’ then you shouldn’t have an app.

Remember: Apps are designed to be ‘pockets’ of functionality, serving a specific need, allowing users to do this without needing regular connections to the internet or other resources.

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